Join iSpot and a lineup of top ad leaders on April 22 in New York City for an afternoon of real talk and real results.
The next era of video ad intelligence is already taking shape. At TV Disrupt 2026, we’re moving past the hype to show you exactly what that looks like in practice–from using AI to elevate your creative performance to unifying walled gardens and optimizing outcomes at scale.
Come for fresh perspectives and proven strategies behind what’s working, why it’s working, and what’s next. Stay for the kind of connections that only happen when hundreds of the industry’s sharpest minds are in the same room.
In a fragmented TV & video advertising landscape full of noise, marketers are spending more time chasing answers than driving impact. In this keynote, iSpot Founder & CEO Sean Muller showcases the next evolution of SAGE—the agentic AI platform already turning that complexity into clarity and action. See how SAGE goes beyond traditional measurement to put marketers in total control of their insights, optimizations and outcomes. The era of chasing answers is over; welcome to the age of SAGE.
Knowing how an ad performs is one thing. Getting to the “why” and “what’s next” is where time, budget and creative momentum get lost. GM and Balance of Nature are closing that gap. In this conversation with iSpot CEO Sean Muller, Miles Drayton and Kyler Blackmore share how their teams leverage iSpot SAGE for Creative to quickly connect patterns to performance, identify competitive whitespace, and build smarter briefs. Come see what’s possible when creative intelligence drives faster decisions and repeatable wins—without the manual work.
In this session, a leading brand pulls back the curtain on a single framework that unifies creative and audience data to optimize in-market ad performance. The result is the Creative Effectiveness Matrix—a four-quadrant model that plots real-time sales impact against iSpot Creative Wear scores, telling them exactly when to maintain, pivot, or sunset a creative. Learn how this brand uses the matrix alongside deeper creative assessment and media placement insights to pinpoint what’s working, what’s not, and where to shift spend.
Nailing campaign optimization starts with alignment from publishers selling the inventory, measurement firms generating actionable signals, and the brand chasing various campaign outcomes. In this session, CarMax, Roku and iSpot will bring these foundational perspectives to the stage for a lively discussion about today’s video optimization approaches, methodologies, and the best ways to deploy from various buy & sell-side entry points. The panel will also explore white space that’s destined for future greatness.
YouTube has been the #1 most watched streaming service on Television for the past 3 years. But most brands still measure it in a silo—separate from linear, separate from streaming, impossible to compare. In this fireside chat, leaders from Google and iSpot break down how Unified Measurement closes that gap, helping brands make smarter decisions about where their video ad dollars work hardest.
There are barriers—some may say walls—that prevent brands from accessing the performance data needed to make informed decisions.
Brad Feinberg, VP of Media & Marketing Operations at Molson Coors, joins iSpot CRO Julie Van Ullen to showcase the sophisticated, custom-built, multi-dimensional marketing measurement system that connects cross-screen audiences directly to business outcomes.
Brad will dive into the balance of art and science in modern marketing, highlighting how his team leverages iSpot to move beyond simple reporting and toward measurement that actively guides decision-making. Discover how real-time, granular data serves as the backbone for the precise, confident moves that drive ROAS and marketing effectiveness for Molson Coors.
Last year, the industry was talking about why outcomes matter. This year, it’s about how the industry is responding–and where it’s headed. Hear from a powerhouse panel of media executives as they sound off on the outcomes imperative, from GTM strategy and product roadmaps to company ethos.
In this candid session, panelists share progress that has been made, hurdles that still need clearing, and how they’re monetizing outcomes heading into upfronts and newfronts season. No polished talking points. Just media leaders telling it like it is.
We are excited to be back in person in NYC. Meet us at the 2nd floor of Skylight at PENN 2 (entrance located on 7th ave and W 32nd street). Look out for one of our iSpot representatives to greet you in the building lobby.
Skylight at PENN 2
2 Pennsylvania Plaza, New York, NY 10121 - 2nd Floor
From JFK, take an uber or cab for a 45 min drive to Skylight at PENN 2. If you wish to take the subway you can follow the signs to the Airport Airtrain and take it to the Jamaica station. Then board the LIRR Port Jefferson Branch train straight to Penn Station. The entrance to the venue is located just outside on 7th ave and W 32nd street.
Nearby parking:
SP+ Parking | 230 W 31st St, New York, NY 10001
Icon Parking | One Pennsylvania Plaza, New York, NY 10001
Please register here to secure your space for TV Disrupt 2026. The event will be held at Skylight at PENN 2, entrance by 7th ave & W 32nd street.
Uber or Cab: 40-min drive to Skylight at PENN 2.
Subway: Follow the signs to the Airport Airtrain and take this to Jamaica. Once in the subway station take the LIRR Port Jefferson Branch straight to Penn Station. The venue is located above the station where you can find the exit outside by 7th ave & W 32nd street.
Yes, please email ispotevents@ispot.tv if you want to submit a speaker nomination or topic.
You can email events@ispot.tv for questions or accommodations.
Get in touch with us at ispotevents@ispot.tv
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